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Charlie Turano: Executive Director at Heritage Werks on A New Era of Brand-Building in Sports

As Executive Director at Heritage Werks, Charlie is helping pro sports teams, leagues, and now even universities unlock the untapped power of their history—not just to preserve the past, but to propel the future.

Before that, he co-founded Genesco Sports Enterprises, shaping it into one of the industry’s most respected corporate representation firms, advising global brands on how to maximize their presence in sports. But it all started with the Dallas Cowboys, where Charlie got his first taste of the business side of sports, an experience that sparked a career defined by innovation, storytelling, and the pursuit of enduring value.

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Upper and middle management search, assessment, and project recruitment

Industries

  • Technology
  • Healthcare & Life Sciences
  • Private Equity
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